Representative Office in Vietnam — A Market Testing Structure
A legal observation post that lets foreign businesses establish presence, conduct research, and build relationships without actually doing business.
The Real Definition
A Representative Office (RO) in Vietnam is not a "company." It's a legal observation post — a structure that lets foreign businesses establish presence, conduct research, and build relationships without actually doing business.
Most foreign companies assume an RO is the "easy first step" into Vietnam. That's only half true. An RO is the right first step if you're not ready to commit to revenue-generating operations. If you want to sell, invoice clients, or sign commercial contracts, an RO is the wrong structure entirely.
The RO exists for a specific purpose: to let you test the market, monitor existing partnerships, and promote your brand — while your parent company retains all commercial activity offshore. It's a reconnaissance mission, not an invasion.
Understanding this distinction upfront saves foreign companies from choosing the wrong entity type, then spending months (and significant money) converting to a different structure later.
"A reconnaissance mission, not an invasion."
The Decision Framework
Understanding the distinction upfront saves foreign companies from choosing the wrong entity type, then spending months converting later.
| Structure | Can Generate Revenue? | Can Sign Contracts? | Complexity | Best For |
|---|---|---|---|---|
| Representative Office | No | No (liaison only) | Low | Market research, brand promotion, contract monitoring |
| Branch Office | Limited | Yes (within scope) | Medium | Trading companies, specific sectors |
| LLC (FIE) | Yes | Yes | High | Full commercial operations |
| Joint Venture | Yes | Yes | Highest | Strategic partnerships, regulated industries |
An RO Makes Sense If...
An RO Does NOT Make Sense If...
Chose RO when they needed LLC
Wanted to 'start small' but actually needed to invoice clients. Result: 6-12 months wasted, then conversion costs.
Chose LLC when RO was sufficient
Overbuilt for a market test. Result: Higher setup costs, compliance burden, and exit complexity if market doesn't work out.
Chose Branch when RO fit better
Assumed 'branch' sounded more legitimate. Result: Unnecessary regulatory requirements for activities that didn't need them.
Requirements & Limitations
Parent Company Requirements
Legally established in home country for at least 1 year
Currently operating and in good legal standing
Not involved in industries prohibited in Vietnam
Able to provide audited financial statements
RO Head Requirements
Full civil legal capacity
Not under criminal prosecution or serving a sentence
Not banned from business management activities
If foreign: valid passport (1+ year validity) and work permit
What a Representative Office Cannot Do
The Application Process
The most time-consuming phase is document preparation. Incorrect legalization or translation errors are the #1 cause of rejection.
Timeline Comparison
CMT knows exactly what DoIT reviewers look for. 98% first-submission approval vs. ~60% for self-applications.
Step 1: Eligibility Verification
Confirm parent company meets 1-year requirement and office location suitability.
Step 2: Document Preparation (Critical)
Consular legalization, certified translations. This is where most DIY fails.
Step 3: Submission
Online filing via Public Service Portal followed by physical submission.
Step 4: Processing & Review
15-20 working days. Responding to DoIT clarifications promptly.
Step 5: License Issuance
Collect license and verify all details immediately.
Step 6: Post-License Setup
Seal, Tax Code, Bank Account within 45 days. Failure leads to fines.
CMT Consulting Scope
We don't accept every engagement. We prioritize clients who are ready for a legitimate market test.
Comprehensive Service
Market Entry Advisory
Industry analysis & structure recommendations.
One-Stop Service
License, Work Permits, Office rental, Visa.
Consular Legalization
We coordinate the complex international paperwork.
6-Month Support
Post-setup compliance & regulatory guidance.
Clients We Decline:
Full-Service RO Registration
10% discount when using two or more services.
